GEO & AEO: How to Get Your Brand Cited by ChatGPT and Google AI Overviews

For two decades SEO meant ranking on a page of links. That era is ending. Today buyers ask ChatGPT, Perplexity and Google AI Overviews a question and get a single synthesized answer — often without ever clicking a website. If your brand isn't part of that answer, you're invisible.

What are GEO, AEO and AIO?

• AEO (Answer Engine Optimization) — structuring content so it can be lifted directly into a direct answer.
• GEO (Generative Engine Optimization) — earning citations inside AI-generated responses.
• AIO (AI Optimization) — the broader discipline of being understood and trusted by machines.

The playbook that works right now

1. Answer real questions, clearly

Lead with a concise, quotable answer, then expand. AI engines prefer content that resolves intent in the first two sentences.

2. Add structured data

Use schema markup — FAQPage, Article, Person — so machines can parse your expertise. This site uses it too.

3. Build entity authority

Consistent NAP, author bios, and being referenced across trusted sources tells engines who you are and why to cite you.

The goal is no longer just traffic. It's being the source the AI trusts enough to quote.

Want to be the answer, not just a result? Let's talk.