Email Marketing That Sells Without Being Annoying

Email marketing consistently returns more per dollar than any other channel. The catch: most of it is ignored because it's about the sender, not the reader.

The principles

Segment ruthlessly

The right message to the right person beats a blast to everyone.

Trigger on behavior

Automated sequences in Klaviyo or Mailchimp that respond to what people actually do convert far better than scheduled newsletters.

Give before you ask

Lead with value. Sell when you've earned attention.

Done well, email becomes a relationship — and relationships buy.